Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few examples of digital marketing include social media, email, pay-per-click (PPC), search engine optimization (SEO), and more.
ROI of a Successful Digital Marketing Program
Digital marketing ROI involves much more than the up-front payback of standard banner ads, organic content marketing is also a major player in the digital marketing space.
- Digital marketing reaches customers beyond advertisements. Seventy percent of internet users want to learn about products through content versus traditional advertisements (MDG, 2014).
- Digital marketing drives content marketing. The top five B2B content marketing tactics are social media content (92%), e-newsletters (83%), articles on your website (81%), blogs (80%), and in-person events (77%) (source).
- Digital marketing is vital for SEO. The first organic search results on Google account for 32.5% of traffic share for a search term.
Digital marketing spans across a massive network of digital touchpoints that customers interact with many times a day.
Types of Digital Marketing
Search Engine Optimization (SEO) ...
Pay-per-Click (PPC) ...
Social Media Marketing. ...
Content Marketing. ...
Email Marketing. ...
Mobile Marketing. ...
Marketing Analytics. ...
Affiliate Marketing.
What is an example of digital marketing?
Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few examples of digital marketing include social media, email, pay-per-click (PPC), search engine optimization (SEO), and more.
Top Advantages of Digital Marketing
Global Reach. Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. ...
Local Reach. ...
Lower Cost. ...
Easy to Learn. ...
Effective Targeting. ...
Multiple Strategies. ...
Multiple Content Types. ...
Increased Engagement.
What is digital marketing and its benefits in future?
Marketing done through digital mediums like the Internet, search engine, social media, blogs, video channels, websites, and applications, is known as digital marketing. This is the fastest-growing form of marketing owing to its reach, cost-effectiveness, measurability, and accuracy.
Digital Marketing benefits for businesses?
1. Digital Marketing will help you make more with less
2. Reach a bigger audience with Digital Marketing
3. Measure, improve and get better results with Digital Marketing
4. Get faster results with Digital Marketing
5. Dominate the sales funnel with Digital Marketing
6. Keep in touch with your audience
7. Nurture leads with Digital Marketing
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